As a former IT professional turned marketer, I’m excited about what the future holds for B2B technology marketing. My marketing philosophy is pretty simple: Be authentic, provide value to your customer as early as possible and treat them like a partner, not prey. The success of your business lies simply in doing what’s right for your customer for the long-term from a product, operational and marketing perspective.
With up to 60% of the decision-making occurring before a customer ever reaches out to a company, the marketing nurture process has never been more important. And often driven through digital content, online engagement and social media.
In the long run, a trusted relationship with your customers and prospects will return itself many times over. In today’s marketing savvy world, people purchase from organizations they like, trust and respect. There’s no magic pill or silver bullet to achieve that goal, just a commitment to customer-centric, value-add marketing programs and assets to earn that trust.