Category: Content Marketing
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Add Balance to Your New Blog Through SEO, Design and Content!
Like most marketing disciplines, launching and maintaining a blog is an act of balancing different needs with limited personal resources: your time and your brain-power! Do you spend your energy on writing content, improving design and usability of your blog platform or work on SEO and search engine needs? The answer as it usually is in…
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Squarespace versus WordPress
For those of you heavily invested in blogging, the natural platform of choice is WordPress. Free and easily customizable, WordPress gives you so many options in terms of creating the look, feel and functionality of your blog and website. But after four years of managing my SMB blog which gets about 8,500 unique visitors a…
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Marketing Zen: When Marketing Doesn’t Even Feel Like Marketing
When does marketing not even feel like marketing? When it’s really well-done content marketing! Have you ever looked at content marketing strategy from the prospect perspective? I’m talking about companies that do an exemplary job of content marketing to you or me, the professional marketer! And when I think of really effective content marketing, two companies immediately leap to…