Category: Product Marketing
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The Marketer’s Dilemma- A Tidal Wave of Technology
In the world of professional marketing, time is typically one of the most limited resources. From customer meetings, sales enablement to competitive analysis, creating messaging and positioning, there’s no end to what a marketer can spend their time and energy on. But in the last 10 years, as marketing has moved to increasingly digital channels, our world has…
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Persuading the Financial IT Buyer and Influencer Persona
In the world of open-source software, you’ve got an interesting marketing challenge. You’ve got a near commodity product that’s freely available online. You add a layer of customer services and support on top of it to monetize the software for the business. But as you can guess, the traditional open source customer is pretty frugal.…