Category: Uncategorized

Virality is a term often bandied about in marketing.  It means that you come up with a phrase, an asset, a meme that becomes so popular, people spread it amongst their peers which organically increases your marketing reach.  And the reality is that it’s like trying to catch lightning in a bottle.  Whether your talking…

When you talk about digital disruption on businesses, the music industry, television and movies usually come to mind.  You can subscribe to music services and subscribe to media channels to get your content on-demand and in a pay as you go model.  Which is all very friendly for the customer and end-user.   Think Spotify, Netflix…