Author: ronwen1@gmail.com
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Squarespace versus WordPress
For those of you heavily invested in blogging, the natural platform of choice is WordPress. Free and easily customizable, WordPress gives you so many options in terms of creating the look, feel and functionality of your blog and website. But after four years of managing my SMB blog which gets about 8,500 unique visitors a…
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Content Marketing’s Soft But Firm Push to Sales
Recently I got into an online discussion on LinkedIn about content marketing and it revolved around, what IS content marketing? It’s a pretty simple concept and haven’t we been doing it forever? And it’s a legitimate question so for clarity’s sake I wanted to give you my definition of content marketing: Content marketing is offering…
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Marketing Zen: When Marketing Doesn’t Even Feel Like Marketing
When does marketing not even feel like marketing? When it’s really well-done content marketing! Have you ever looked at content marketing strategy from the prospect perspective? I’m talking about companies that do an exemplary job of content marketing to you or me, the professional marketer! And when I think of really effective content marketing, two companies immediately leap to…
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Buyer Personas by Adele Revella- Book Review
(Re-posted from my LinkedIn page) Buyer Personas continue to be a hot topic for marketing professionals and Adele Revella’s new book on Buyer Personas sheds a light for those of us looking for clarity. While discussions with your sales reps and internet searches are a good start, a truly effective buyer persona hinges on one…
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Managing Your Marketing Mix
You know the old marketing discussions you hear at the watercooler and online: SEO is dead, social media is absolutely critical, you have to build an app for your company, and so on. Oftentimes when we look at tactical marketing decisions, we approach them in a binary fashion. Yes or no, good or bad, right or…
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The Art and Effectiveness of the Tech Interview
Content marketing can be a key component of your outbound and inbound campaigns but what if you’re new to the product segment and don’t have internal expertise? One possible solution is an interview with a recognized subject matter expert (SME)! During my time marketing Hadoop and Big Data training, I was put in the difficult position…