Author: ronwen1@gmail.com
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The Challenges of Comparative Marketing
One request that you’ll often hear from your customer as a Product Marketer is why can’t you help me compare your product to the competition? You have product sheets with screenshots, cool images, value propositions, positioning statements and bullet-pointed details but I need to do a direct comparison, Mr. (or Ms.) Marketer! And as…
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Getting Into the Flow with Content Marketing
You know the old saying, “it’s about quality, not quantity”! But that adage isn’t entirely true with regards to content marketing in B2B or B2C spaces. It’s about quality AND quantity! Because your audience and people in general, are always looking for good stories and snippets that educate, entertain and inform. And over time, as your…
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Virality and The Power of 666? Uhm no….
Virality is a term often bandied about in marketing. It means that you come up with a phrase, an asset, a meme that becomes so popular, people spread it amongst their peers which organically increases your marketing reach. And the reality is that it’s like trying to catch lightning in a bottle. Whether your talking…
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The Impact of the Cloud-Subscription Model on B2B Software Marketing
When you talk about digital disruption on businesses, the music industry, television and movies usually come to mind. You can subscribe to music services and subscribe to media channels to get your content on-demand and in a pay as you go model. Which is all very friendly for the customer and end-user. Think Spotify, Netflix…
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Persuading the Financial IT Buyer and Influencer Persona
In the world of open-source software, you’ve got an interesting marketing challenge. You’ve got a near commodity product that’s freely available online. You add a layer of customer services and support on top of it to monetize the software for the business. But as you can guess, the traditional open source customer is pretty frugal.…
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The Benefits of NOT Being the Smartest Person in the Room
Back when I was in business school at UNC Kenan-Flagler, I distinctly remember one day heading over to my locker to put away some of my gear. Kneeling on the floor, next to my locker was one of my classmates and she had her head in hands, crying. She had just gotten a C on an…